Fae is a fine jewelry brand founded by Shamma Al Marar in Abu Dhabi. Inspired by her love for art and jewelry as a personal hobby, Shamma created Fae to offer pieces that feel meaningful, beautiful, and easy to wear every day. Each design draws inspiration from the calm beauty of nature, like the softness of clouds and the simple forms found all around us. Fae’s signature collections include Ghaim (Clouds) and Heart, both created to celebrate femininity in its purest form. Using natural diamonds, precious gemstones, and 18kt gold, Fae designs focus on clean lines, balanced proportions, and thoughtful details that make each piece feel special without being overwhelming. Every piece is made to order with care, designed to fit effortlessly into your life and to be worn in your own way—layered, stacked, or styled simply. Shamma believes jewelry should reflect who you are and make you feel confident and comfortable. Fae is for women who appreciate jewelry that is timeless, personal, and created with